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Posts tagged with "consumer privacy"

Navigating the Data Protection Landscape: Identity-Based Strategies for Compliance

Navigating the Data Protection Landscape: Identity-Based Strategies for Compliance

The data protection landscape has undergone significant changes in recent years, with the introduction of new regulations and technologies that have transformed the way businesses approach consumer data. One of the key pieces of legislation that has had a lasting impact on the industry is the 1998 Data Protection Act,...

Crafting Captivating Creative Ads: Harnessing the Power of Identity-Based Targeting

Crafting Captivating Creative Ads: Harnessing the Power of Identity-Based Targeting

As the world of digital advertising continues to evolve, advertisers and publishers are faced with the challenge of effectively reaching their target audiences while respecting consumer privacy and data protection regulations. The loss of third-party cookie capabilities has forced the industry to adapt and find new ways to target and...